About The Riding dead
Localizing the promotion of The Walking Dead campaign by allowing fans to experience a Zombie Outbreak in Asia!
Here, we engineer the drama and suspense of experiencing a zombie outbreak while they’re trapped in a traffic jam.
“YOU PICKED THE WRONG DAY TO BE IN A JAM”
The Driver’s casual attempts at conversation are halted when suddenly, a commotion breaks out, several cars in front. As the Driver narrates a series of unexpected events, it becomes clear that the unimaginable is happening - a horde of zombies is taking over the highway! The action unfolds in the passenger’s POV as they decide whether it’s fight or flight.
Here, we engineer the drama and suspense of experiencing a zombie outbreak while they’re trapped in a traffic jam.
“YOU PICKED THE WRONG DAY TO BE IN A JAM”
The Driver’s casual attempts at conversation are halted when suddenly, a commotion breaks out, several cars in front. As the Driver narrates a series of unexpected events, it becomes clear that the unimaginable is happening - a horde of zombies is taking over the highway! The action unfolds in the passenger’s POV as they decide whether it’s fight or flight.
The Making Of
Original production created exclusively to promote The Walking Dead 7 on FOX in Asia.
The on-ground event
Cross-promotion with Grab and Uber in Malaysia, Philippines and Indonesia for on-ground activation.
The participation
The Social Content
Influencers
Call-to-Action Video
Video with direct message for people to call a Grab car to experience The Riding Dead VR
Reaction Video
Social content created around the on-ground event to create viral buzz.
Final 360 VR Video
After the on-ground event, the VR video was posted on Facebook and YouTube for the mass public to experience The Riding Dead for themselves.
the Results
Super Engagement of all localized The Walking Dead Content on FOX Facebook fan pages!